Bet88 dropped some big news in March 2026 – Kim Domingo is their new brand ambassador! And if you’ve been into casino for a while, you probably still think of it as the “Ivana casino.” That nickname isn’t going anywhere overnight. But the face on the billboards has officially changed.
Let’s talk about who Kim Domingo actually is, because she’s not just some random influencer they picked off Instagram.
She went viral before going viral was even a career
Kim Domingo became famous in 2014 from a dubsmash video “Twerk It Like Miley”. She posted it, it spread everywhere, and suddenly, half the Philippines knew her name. That was before TikTok existed. Before anyone was calling themselves a content creator. She just posted a video and the internet ran with it.
From there, she signed with GMA Network, started appearing in teleseryes, became a mainstay on Bubble Gang, and landed the FHM Philippines cover in December 2015. Then again in January 2017. In that same year Ginebra San Miguel picked her as their calendar girl. She was everywhere.
She’s French-Filipino by the way (her dad is French, her mom Filipino), which explains the look that got her on those magazine covers. But here’s the thing about Kim that a lot of people miss: she studied dentistry at Our Lady of Fatima University before going into entertainment. She wasn’t handed anything. She was an extra earning ₱500 for 24-hour tapings as a teenager. She built this herself, slowly, over years.
She reinvented herself when most people would’ve stayed comfortable
The “Pantasya ng Bayan” image made her famous. She could’ve ridden that for a decade, and nobody would’ve blamed her. Instead, she pushed toward dramatic roles, dropped the sexy image, and eventually landed a role as Madonna in FPJ’s Batang Quiapo on ABS-CBN, a fierce femme fatale who did her own stunts alongside Coco Martin. She was with that show for over a year before exiting in September 2025.
Think about that move. Leaving GMA to go freelance and take a role on ABS-CBN. That’s not playing it safe. That’s someone who keeps betting on herself, which, come to think of it, is pretty on-brand for a casino ambassador.
She’s 31 now, has 3 million Instagram followers, and isn’t tied to any network, which is why Bet88 could sign her exclusively.
Now about Ivana??
Look, Ivana Alawi built something real for Bet88. “Ivana casino” became the thing people actually called this platform — not because of some marketing campaign, but because her face was so tied to it that players just started using it as the name. That’s insane brand recognition when you think about it. You don’t manufacture that.
The partnership ran from around 2022 to early 2026. Bet88 has now officially asked affiliates to retire all Ivana materials and switch to Kim Domingo assets exclusively. Clean break. New chapter.
If you’re a returning player who found Bet88 through Ivana – relax. Nothing changed on the platform itself. Same PAGCOR license. Same scatter games. Same 34+ promotions. Just a different face on the campaign.
Why Kim makes sense right now
Ivana’s audience skewed younger and was heavily social media-driven. Kim Domingo’s fanbase is wider. It’s GMA viewers, ABS-CBN fans, people who remember the Ginebra calendar, people who followed Batang Quiapo, people who’ve just watched her evolve over a decade in the industry. It’s a different demographic and broader reach.
The new campaign is called “Bagong Patikim.” Fresh taste. New experience. That framing fits both the ambassador and where Bet88 is heading as a brand. They are not a startup trying to get attention anymore, but an established casino platform trying to evolve.
Kim Domingo has spent her whole career doing exactly that. Reinventing. Surprising people. Moving forward. Hard not to see why they picked her.
One last thing – watch out for scams
It happened with Ivana and it’ll happen with Kim. Fake Facebook accounts and Messenger pages will pop up claiming to hand out exclusive “Kim Domingo promo codes” for Bet88. Don’t fall for it. Kim does not personally give out promo codes. Neither did Ivana. Every legitimate Bet88 promotion lives on bet88.ph, that’s it. If someone messages you with an exclusive code supposedly from Kim, it’s a fake account. Report it and move on.
